AMERICAN EXPRESS

AMERICAN EXPRESS

AMERICAN EXPRESS

AMEX MSNBC

01 — THE FILM

“This film is all about timing and transitions. It was super fun to be a part of such a smart campaign where everything was intended to work in perfect harmony!”

We worked on this Amex commercial that was inspired on plastic toy assembly kits but in a real world scale. The film has a lovely flow and personality that conveys the message with lots of surprise and rhythm.

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02 — CREDITS

AGENCY
Ogilvy & Mather

CLIENT
American Express

CREATIVE DIRECTOR
Guto Terni, Vinicius Costa

EXECUTIVE PRODUCER
Crystal Campbell, Elizabeth Lucas

PRODUCER
Jess Pierek

DESIGN
Vinicius Costa

DESIGN
Eric Pautz

MODELING
Shane O’Hara, Flavio Mac, Vinicius Valente

 

ANIMATION
Lucas Ribeiro Fernandes, Guto Terni

RENDER
Pedro Kobuti, Vinicius Costa, Vinicius Valente

COMPOSITING
Pedro Kobuti, Guto Terni

MUSIC
Future Perfect

SFX AND MIX
Mixtape Club

AGENCY CREDITS

CREATIVE DIRECTOR / DESIGN DIRECTOR
Lucas Carmargo

CREATIVE DIRECTOR / COPYWRITER
Justin Via

SENIOR ART DIRECTOR
Joao Paz

COPYWRITER
Holden Rasche

SENIOR CONTENT PRODUCER
Jessica Fiore

MUSIC PRODUCER
Chris Mazur

ACCOUNT SUPERVISOR
Lauren Truppo

ACCOUNT EXECUTIVE
Catherine Seeger

AMEX Fixer Upper & AMEX Policy

01 — THE FILMS

We followed up the AMEX MSNBC commercial with a new campaign with the same sensibilities. This time instead of a toy kit frame, the AMEX card framed a cool clothing store and a DIY home improvement scene. Fun concept, fun execution.

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02 — BEHIND THE SCENES
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03 — CREDITS

DIRECTOR
Daniel Piwowarczyk

EXECUTIVE PRODUCER
Crystal Campbell

PRODUCER
Marcus Lansdell

CREATIVE DIRECTORS
Guto Terni and Vinicius Costa

ANIMATION
Lucas Ribeiro, Craig Kohlmeyer

RIGGING
Craig Kohlmeyer 

COMPOSITING
Pedro Kobuti

LIGHTING/RENDERING
Shane O'Hara, Pedro Kobuti

CLOTH SIMULATION
Shane O'Hara, Pedro Kobuti

ROOF STUDIO © 2020

ROOF STUDIO © 2020

ROOF STUDIO © 2020