CAP'N CRUNCH TREATS

01 — THE FILM

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02 — SCREENS

03 — BEHIND THE SCENES

04 — CREDITS

DIRECTOR
Guto Terni

ART DIRECTION
Lucas Camargo

EXECUTIVE PRODUCER
Fernanda Curi

HEAD PRODUCER
Marcio Lovato

LINE PRODUCER
Patrizia Fanganiello

CGI TECH DIRECTOR
Heber Conde
Wallan Oliveira

PIPELINE TD
Carlos Hallan

3D LAYOUT
Heber Conde

3D MODEL
Leo Rezende
Danilo Gerard
Leandro Wagner
Gabriel Oliveira

RIGG
Danilo Pinheiro

LOOKDEV AND LIGHT
Marcelo Vaz
Josemar Queiroz
Geison Araujo
Julio Bonfante
Lucas Santos
Claudio Jr.

GROOM
Lucas Amaral

ANIMATION
Marcio Kakuno

VFX
Heber Conde
Mindblown Lab

PHOTOSHOP
Amanda Andrade

COMPOSITION
Paulo Valentim

CRUNCHVENTURE

01 — THE FILM

Our team embarked on a thrilling journey to bring this beloved classic into the modern era with a fresh, dynamic approach. Departing from the traditional 2D format, we transitioned Captain Crunch, LaFoote, and his crew into a vibrant 3D CGI world while preserving their iconic charm. The challenge lay in maintaining fidelity to the original character designs while adapting them seamlessly to the new medium. Each of the three videos followed a consistent structure: beginning in a live-action kitchen scene where a bite of cereal triggers a transformative “crunch,” taking the family away to Captain’s island for an adventure.

In “Save the Day,” the family found themselves amidst a breathtaking meadow of Crunch Berries, only to be interrupted by LaFoote. A decisive crunch unleashed an avalanche of berries that swept away LaFoote and his crew. “Golden Barrels” transported them to the SS Guppy, where a strategic crunch activated a trap that ensnared the villains, swiftly resolving the conflict. Lastly, “Drummer Fest” saw the family jamming on a cinnamon-made stage until LaFoote’s intrusion halted the music—prompting a crunchy solution that sent the villains flying.

Each video seamlessly integrated 15 seconds of live action with 15 seconds of CGI, meticulously choreographed to uphold a fast-paced narrative while showcasing the synergy between actors and digital environments. Our commitment to authenticity resonated throughout, ensuring the essence of Captain Crunch remained intact amidst the innovative CGI adaptation. Aligning pre-production efforts was pivotal: from matching camera angles and lighting to integrating actors filmed against green screens into CGI backdrops, every detail was orchestrated to maintain visual coherence and narrative flow. We take immense pride in revitalizing this timeless character for a new generation, bridging nostalgia with cutting-edge animation to deliver a captivating commercial experience.