FLORIDA LOTTERY MONOPOLY

FLORIDA LOTTERY

FLORIDA LOTTERY MONOPOLY

01 — THE FILM

This project is our best example of efficiency while being able to maintain outstanding quality. This project took us 5 weeks from start to finish and we managed to create a super detailed CGI film with all bells and whistles and no compromises!

This film was initially planned to be live action but due to Covid we got the opportunity to make this piece using animation while still targeting an older demographic.

This lottery campaign is in partnership with Monopoly and the story is about a potential lucky person enjoying that specific time where anything could happen with a single scratch. The message is based on amplifying this particular moment whether or not the person wins. That moment of anticipation is everything and that is when the monopoly money falls from the sky as a visual metaphor for this positive feeling.

02 — THE STORY

"We wanted a big opening for this film to set the location and tone somewhere in Florida - with summer skies and lush greenery to establish a sense of optimism."

"The characters needed to be charismatic at first glance so we paid attention to all the details including age. We don't often get the chance to do that with our 3D characters."

"CG grooming! This is how CG can be an amazing, look at this dog!"

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03 — BEHIND THE SCENES
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05 — CREDITS

AGENCY
RPA

CLIENT
Florida Lottery

CREATIVE DIRECTOR
Guto Terni, Vinicius Costa, Lucas Camargo

DIRECTOR
Roof studio

EXECUTIVE PRODUCER
 Marcus Lansdell

PRODUCER
Stephanie Haberman

HEAD OF PRODUCTION
Vanderlei Santana

3D LEAD
Heber Conde

STORY BOARD
Antonio Tavares

CHARACTER DESIGN
Lucas Camargo

SET DESIGN
Vinicius Costa

CHARACTER EXPLORATIONS
Lucas Camargo, Doug Lira, Rayner Alencar, Estevao Chromiec


STORY BOARD
Antonio Tavares

CAMERA LAYOUT
Lucas Ribeiro

MODELING
Steferson Rocha, Leo Rezende, Vinicius Costa

RIGGING
 Danilo Pinheiro

ANIMATION
Andrea Delfino, Bruna Berford, Jonathan Edward, Heber Conde



FUR
Rouhollah Toghyani, Vinicius Tokue

3D LIGHTING / RENDERING
Guto Terni, Lucas Camargo, Mateus Kurzhals, Josemar Queiroz

LOOKDEV
Mateus Kurzhals, Josemar Queiroz, Lucas Camargo, Guto Terni, Vinicius Costa

LEAD COMPOSITOR
Marcelo Bortolini

COMPOSITING
Guilherme Ferreirinha, Guto Terni

SIMULATION
Heber Conde, Rouhollah Toghyani, Lucas Camargo

PIPELINE
Rosenio Pinto

ROOF STUDIO © 2020

ROOF STUDIO © 2020

ROOF STUDIO © 2020