FLORIDA LOTTERY MONOPOLY

01 — THE FILM

This project is our best example of efficiency while being able to maintain outstanding quality. This project took us 5 weeks from start to finish and we managed to create a super detailed CGI film with all bells and whistles and no compromises!

This film was initially planned to be live action but due to Covid we got the opportunity to make this piece using animation while still targeting an older demographic.

This lottery campaign is in partnership with Monopoly and the story is about a potential lucky person enjoying that specific time where anything could happen with a single scratch. The message is based on amplifying this particular moment whether or not the person wins. That moment of anticipation is everything and that is when the monopoly money falls from the sky as a visual metaphor for this positive feeling.

02 — THE STORY

"We wanted a big opening for this film to set the location and tone somewhere in Florida - with summer skies and lush greenery to establish a sense of optimism."

"The characters needed to be charismatic at first glance so we paid attention to all the details including age. We don't often get the chance to do that with our 3D characters."