This was another fun stop motion film for us. Everything was shot in camera and each piece of cereal was actually animated one by one. Sounds crazy and we jumped head first into that craziness.
This commercial as a cereal box would list its ingredients, lots of love, lots of care and even more, tons and tons of patience! Of course the film could have been done in CG but would have been the fun in that? A client that invests on the craft of fabrication is always rewarded with a timeless piece of film ;)
CLIENT
General Mills
AGENCY
McCANN WORLDWIDE
CREATIVE DIRECTORS
Guto Terni and Vinicius Costa
EXECUTIVE PRODUCER
Crystal Campbell
LINE PRODUCER
Hilary Downes
STOP MOTION ANIMATORS
Zack Williams and Maxwell Sorenson
MOTION CONTROL
Richard Coppola
DIRECTOR OF PHOTOGRAPHY
Matt Workman
ART DIRECTION AND FABRICATION
Janet Kim and Junko Shimzu
ADDITIONAL FABRICATION
Victoria Arsani
GAFFER
Jarrod Kloiber
BEST BOY ELECTRIC
Stephen Cannella
KEY GRIP
Chan Jeon
BEST BOY GRIP
Bryan Landes and Ki Hwang
SWING
Josh Wilson
PRODUCTION ASSISTANTS
Eric Gentry-Weeks, Malik Ali, and Dylan Nowik
PHOTOGRAPHER
Jen Campbell
3D ANIMATION COORDINATOR
Felipe Machado
3D ANIMATION
Lucas Ribiero, Felipe Machado, Henrique Montanari, and Isabela Papa
RIGGING
Diego Berrio
2D ANIMATION
Hugo Takahashi
COMPOSITING
Pedro Kobuti, Aaron Baker, Felipe Machado, Zack Williams, and Ariel Costa
COLOR GRADING
Tim Masik and Seth Ricart
AGENCY GROUP CREATIVE DIRECTOR
Danny Rodriguez
AGENCY PRODUCER
Chandler Simms