WHAT MATTER MOST

GENERAL MILLS

WHAT MATTER MOST

01 — THE FILMS

This was another fun stop motion film for us. Everything was shot in camera and each piece of cereal was actually animated one by one. Sounds crazy and we jumped head first into that craziness.

This commercial as a cereal box would list its ingredients, lots of love, lots of care and even more, tons and tons of patience! Of course the film could have been done in CG but would have been the fun in that? A client that invests on the craft of fabrication is always rewarded with a timeless piece of film ;)

02 — THE STORY
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03 — BEHIND THE SCENES
04 — CREDITS

CLIENT
General Mills

AGENCY
McCANN WORLDWIDE

CREATIVE DIRECTORS
Guto Terni and Vinicius Costa

EXECUTIVE PRODUCER
Crystal Campbell

LINE PRODUCER
Hilary Downes

STOP MOTION ANIMATORS
Zack Williams and Maxwell Sorenson

MOTION CONTROL
Richard Coppola

DIRECTOR OF PHOTOGRAPHY
Matt Workman

ART DIRECTION AND FABRICATION
Janet Kim and Junko Shimzu

ADDITIONAL FABRICATION
Victoria Arsani

GAFFER
Jarrod Kloiber

BEST BOY ELECTRIC
Stephen Cannella

KEY GRIP
Chan Jeon

BEST BOY GRIP
Bryan Landes and Ki Hwang

SWING
Josh Wilson

PRODUCTION ASSISTANTS
Eric Gentry-Weeks, Malik Ali, and Dylan Nowik

PHOTOGRAPHER
Jen Campbell

3D ANIMATION COORDINATOR
Felipe Machado

3D ANIMATION
Lucas Ribiero, Felipe Machado, Henrique Montanari, and Isabela Papa

RIGGING
Diego Berrio

2D ANIMATION
Hugo Takahashi

COMPOSITING
Pedro Kobuti, Aaron Baker, Felipe Machado, Zack Williams, and Ariel Costa

COLOR GRADING
Tim Masik and Seth Ricart

AGENCY GROUP CREATIVE DIRECTOR
Danny Rodriguez

AGENCY PRODUCER
Chandler Simms

ROOF STUDIO © 2020

ROOF STUDIO © 2020

ROOF STUDIO © 2020