2021 HOLIDAY CAMPAIGN

ESTÉE LAUDER

HOLIDAY CAMPAIGN

01 — THE FILM

Estée Lauder approached us to create a virtual shopping experience for the holiday season – and, boy, were we thrilled to put a lot more under the tree when the project grew into a larger holiday campaign that included a whimsically festive holiday spot, as well as print and in-store deliverables.

In creating four different 360 experiences for the virtual shopping component of the campaign, we wanted them to stand out as a true landmark of quality, creativity, and singularity.

Usually, 360 experiences don't take advantage of complex photorealistic 3D renders, but we wanted to be the first studio to pull off renders of this magnitude for a virtual shopping experience.

We encourage you to navigate and explore them yourselves. Don't forget to click on the full-screen button.

02 — INTERACTIVE 360º EXPERIENCES

MAKE UP ISLAND 360º

SKINCARE ISLAND 360º

FRAGRANCE STATION 360º

CENTRAL STATION 360º

02 — INTERACTIVE 360º EXPERIENCES

MAKE UP ISLAND 360º

SKINCARE ISLAND 360º

FRAGRANCE STATION 360º

CENTRAL STATION 360º

We planned the 360 experiences from a broad-scale in order to human-size them, keeping the point of view somewhat eye-level. The scale was adopted for everything, including the displayed beauty products, which were designed to be monumental – think of a giant Greek statue in an enormous hall.

More than a technical feat, the environments are whimsically and colorfully detailed – a place you’d want to visit and stick around exploring. The architecture is founded in reality, but with a unique design twist; in 3D, it’s possible to materialize the never seen, and these pieces share this concept well.

03 — PRODUCT HOTSPOTS

Each product hotspot has an elaborate theme and uniqueness, all living next to each other in this magical open space, encouraging shoppers to explore and interact with them and seamlessly make purchases with a click!

04 — DELIVERABLES

Our deliverables for this beautiful and ambitious holiday 2021 campaign include:

— 4 x 360 interactive experiences with photoreal render quality (Main Station, Makeup, Fragrance, Skincare)
— 4 prints with an avatar version of the four models on 3D background
— Multiple designs for physical store elements
— 1 x15-sec experience intro film
— 1 x 60-sec campaign film

05 — CREDITS

DIRECTOR
Vinicius Costa

PRODUCTION
ROOF Studio

EXECUTIVE PRODUCER
Marcus Lansdell

HEAD PRODUCER
Marcio Lovato

ART DIRECTOR & DESIGN
Vinicius Costa

LEAD 3D
Lucas Ribeiro

TECH DIRECTOR
Heber Conde

MODO
Vinicius Costa
Josemar Queiroz
Andressa Reigadas
Rodrigo Raiol

3D MODEL
Vinicius Costa
Steferson Rocha
André Sik
Camilo Franco
Danilo Gerard
Tiago Oliveira
Vitor Semenghini
Saulo Bonato
Igor Lopes Cesar Zambelli

LOOKDEV AND LIGHT
Vinicius Costa
Marcelo Vaz
Mateus Kurzhals

RETOUCH
Andre Cardoso
Rafale Falconi
Amanda Andrade

COMPOSITION
Jorge Pereira

DELIVERIES
Fabio Mota

ROOF STUDIO © 2023

ROOF STUDIO © 2020

ROOF STUDIO © 2020

DESIGN BY FIRMORAMA

DESIGN BY FIRMORAMA

DESIGN BY FIRMORAMA