CLARITY

HONDA

HONDA CLARITY

01 — THE FILM

This film had a great challenge on its scaled elements, we had the challenge to fit a world inside a battery but protecting the car from looking like a toy.

The story is about this honda hybrid car that as drives along a road with a scenery that changes colors depicting battery, in the end the car leaves the battery but now communicating the use of gas as its hybrid solution giving more freedom to customers.

02 — THE STORY

"We start the film with great sense of speed and on this shot we used photogrammetry for the family."

"We shot the interior of the car in live action and comped CG exteriors, both driver and passenger are italians what a coincidence :)"

"For the battery shots we wanted to convey a great sense of scale and we design them to feel huge."

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05 — CREDITS

AGENCY
RPA

CLIENT
Honda

DIRECTOR
Guto Terni, Vinicius Costa

EXECUTIVE PRODUCER
Crystal Campbell

PRODUCER
Andre Araujo

PREVIZ
Nick Dubois

ANIMATION
Paul Wei, Heber Conde, Nicholas Johnnides, Lucas Ribeiro

MODELING
Lucas Camargo, Todd Daniele

 

RIGGING
Vivi Adade

COMPOSITING
Aaron Baker, Carl Mok, Fred Kim, Tim Regan

LIGHTING/RENDERING
Shane O'Hara, Artur Szymczak, Joe Nguyen, Lucas Camargo

ROOF STUDIO © 2020

ROOF STUDIO © 2020

ROOF STUDIO © 2020

DESIGN BY FIRMORAMA

DESIGN BY FIRMORAMA

DESIGN BY FIRMORAMA