This is the kind of film that is frequently seen illustrated with 2d animation. It wouldn’t be a Roof piece if we didn’t try something a little different. We love how 3D was used here in a non-traditional storytelling way mixing different different scenarios together in a more “motion graphics” way. We feel like the end result is more personal this way and conveyed the message as clearly possible.
This films shows how IBM can increase productivity and help quality control while generating efficiency in production.
DIRECTOR
Daniel Piwowarczyk
ANIMATION
Marcelo Chiquillo
CG LEAD
Vivi Adade
MODELING
Rayza Alvarez, Jean M.Oliveira, Ina Carolina, Josemar Queiroz
LOOK DEV/RENDER
Andre Holzmeister, Josemar Queiroz
COMPOSITING
John Harrison