IBM QUALITY

01 — THE FILM

This is the kind of film that is frequently seen illustrated with 2d animation. It wouldn’t be a Roof piece if we didn’t try something a little different. We love how 3D was used here in a non-traditional storytelling way mixing different different scenarios together in a more “motion graphics” way. We feel like the end result is more personal this way and conveyed the message as clearly possible.

This films shows how IBM can increase productivity and help quality control while generating efficiency in production.