LIGHT IS IMPORTANT

IKEA

LIGHT IS IMPORTANT

01 — THE FILMS

I co-directed with Deni Dimovski a series of funny spots for Ikea on their lighting solutions, each one covering a bad lighting situation and its unfortunate outcome.

All animation was done by me and my partner in crime Ricardo Drehmer with the visuals provided by James Gilleard.

BABY BEDROOM

roofstudio_ikea-light-is-important_baby-bedroom_styleframe-01
roofstudio_ikea-light-is-important_baby-bedroom_styleframe-02
roofstudio_ikea-light-is-important_baby-bedroom_styleframe-03

KITCHEN NIGHTMARE

roofstudio_ikea-light-is-important_kitchen-nightmare_styleframe-01
roofstudio_ikea-light-is-important_kitchen-nightmare_styleframe-02
roofstudio_ikea-light-is-important_kitchen-nightmare_styleframe-03

ROMANTIC DINNER

roofstudio_ikea-light-is-important_romantic-dinner_styleframe-01
roofstudio_ikea-light-is-important_romantic-dinner_styleframe-02
roofstudio_ikea-light-is-important_romantic-dinner_styleframe-03

SLEEP TIGHT

roofstudio_ikea-light-is-important_sleep-tight_styleframe-01
roofstudio_ikea-light-is-important_sleep-tight_styleframe-02
roofstudio_ikea-light-is-important_sleep-tight_styleframe-03
02 — CREDITS

CLIENT
Ikea

PRODUCER
Deni Dimovski

DIRECTION
Deni Dimovski / Thiago Steka

ILLUSTRATION
James Gilleard

STORYBOARDING
Thiago Steka / Ricardo Drehmer

ANIMATION
Thiago Steka / Ricardo Drehmer

GRADING
Martin Steinberg

SOUND
Henrik José

ROOF STUDIO © 2020

ROOF STUDIO © 2020

ROOF STUDIO © 2020