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IMAGINARY FRIEND SOCIETY

PEDIATRIC BRAIN TUMOR FOUNDATION

IMAGINARY FRIEND SOCIETY

01 — THE FILM

We are always happy to be given opportunities to use our skills to communicate something positive. With a message this strong we could not deliver anything short of perfect! This film is the ultimate example of a great script with a beautiful message for a great cause so we matched that with our creative team’s best!

It is not everyday that computer generated environments and characters are able to extract such deep feelings. When fantastical creatures made of pixels manage to evoke strong emotions from the viewer then animation magic has happened.

The Imaginary Friend Society campaign was created by RPA with the intention of gathering a selective group of studios together to deliver a great message for a great cause!  Their campaign focused on communicating a message of comfort to kids with cancer at hospitals. Each script was aimed at depicting something delicate and relatable to what these kids were going through. Ours was about what goes into an MRI session and our task was to tell this story in a whimsical way.

02 — THE STORY

"These characters were designed to be very charismatic and fun to look at. We wanted to design some sort of visual representation of care in the shape of a character."

"The film has a wonderful setting arc. We love the surprise element when we’re transported to outer space!"

"On this strange planet we used vibrant colors and organic shapes to visually depict comfort and curiosity, it had to be very obvious that this is a very happy planet."

"These characters have tons of charisma and their expressions show that really well. We even used the actual voice of one of our animators for one of them!"

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03 — AWARDS
04 — BEHIND THE SCENES

This production was extremely important to us and we did many rounds of designs to find that sweet spot that everyone was hoping for.

As you can see, a lot of love went into every pixel and the result is a very literal passion project.

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05 — CREDITS

AGENCY
RPA

CLIENT
Pediatric Brain Tumor Foundation (PBTF)

DIRECTOR
Guto Terni

EXECUTIVE PRODUCER
Crystal Campbell

PRODUCER
Emily Branham

ASSISTANT PRODUCER
Joana Santos

3D LEAD
Heber Conde, Shane O’Hara, Vivi Adade

ART DIRECTION
Guto Terni

CONCEPT ART
Pedro Minho,Victor El Guy, Lucas Camargo, Rafael Martin, Fabio Valle, Bruno Jacob, Basia Tran.

ADDITIONAL CONCEPT ART
Renan nuche, Fernando Peque, Estevao Chromiec

STORY BOARD
Ivan Freire

MODELING
Rayza Alvarez, Alex Liki, Jean Marcel, Danilo Gerrard, Lucas Camargo, Thiago Batista, Lucas Ribeiro.

RIGGING
Vivi Adade, Danilo Pinheiro

ANIMATION DIRECTOR
Derek Henriques, Guto Terni

LAYOUT
Alfredo Hisa, Heber Conde, Lucas Ribeiro

ANIMATION
Mallo Ryker, Alex Ferreira Simões, Diego de Paula, Nico Pateta, Marcelo Zanin, Michel Denis da Silva, Rafael Polanczyk, Renato dos Santos Sena, Heber Conde, Paul Wei, Marcio Nicolosi.

FUR
Josemar Queiroz, Shane O`Hara

3D LIGHTING / RENDERING
Joe Nguyen, Shane O`Hara, Vinicius Paciello, Guto Terni, Josemar Queiroz.

LOOKDEV
Shane O`hara, Guto Terni, Josemar Queiroz, Flavio Mac, Lucas Ribeiro

ADDITIONAL LOOKDEV
Gustavo Groppo, Guzz Soares

LEAD COMPOSITOR
Marcelo Bortolini

COMPOSITING
Marcelo Bortolini, John Harrison, Bruno Ferrari, Guto Terni, Shane O`hara

SIMULATION
Heber Conde, Flavio Mac

PIPELINE
Marcelo Bortolini

ROOF STUDIO © 2020

ROOF STUDIO © 2020

ROOF STUDIO © 2020

DESIGN BY FIRMORAMA

DESIGN BY FIRMORAMA

DESIGN BY FIRMORAMA