ISOLATION

INSMED

ISOLATION

01 — THE FILM

Area 23 approached us with a unique concept that would be an homage to the golden years of traditional animation.

The goal was to increase the awareness of a disease with a common symptom that scares people away but is actually non-infectious and important to diagnose. We loved the challenge immediately especially considering that this style was an inspiration to us all of us and that unfortunately is no longer that popular.

We were thrilled to imagine ourselves, even if just for a second, in another era doing what we do best!

02 — THE STORY

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec vehicula, libero vel bibendum auctor, est elit facilisis dolor, vel dapibus felis neque et dolor."

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec vehicula, libero vel bibendum auctor, est elit facilisis dolor, vel dapibus felis neque et dolor."

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec vehicula, libero vel bibendum auctor, est elit facilisis dolor, vel dapibus felis neque et dolor."

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec vehicula, libero vel bibendum auctor, est elit facilisis dolor, vel dapibus felis neque et dolor."

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec vehicula, libero vel bibendum auctor, est elit facilisis dolor, vel dapibus felis neque et dolor."

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03 — BEHIND THE SCENES

The only way to make this film was to approach it as they would have in the good old days. We sketched out all the scenes and worked toward the organic aesthetic that would make our characters feel as real as they do. It took a huge team to work on this and our other film for the same client at the same time.

We couldn’t be more proud of this heart warming piece that reminds us of the birth of hand drawn animation. It is with great pleasure that we share some behind the scenes of our talented traditional animators who were actually alive during that golden age.

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05 — CREDITS

CLIENT
INSMED

DIRECTOR
Roof studio

CREATIVE DIRECTORS
Lucas Camargo, Humberto Avelar, Guto Terni, Vinicius Costa

EXECUTIVE PRODUCTION
Marcus Lansdell

HEAD OF PRODUCTION
Vanderlei Santana

ANIMATION LEAD
Humberto Avelar

ANIMATION
Hugo Takahashi, Evanildo Santos, Jefferson Bastida, Francisco Tadeu, Siddhartha Ahearne, Walter Junior

STORY BOARD
Humberto Avelar

SET DESIGN
Catun Studio

CHARACTER DESIGN
Lucas Camargo

CHARACTER EXPLORATIONS
Sidney Meireles, Marcos Llussa, Humberto Avelar, Ana Carolina Oda, Diego Cardoso

CHARACTER SUPERVISOR
Augusto "Gil" Borges

CLEAN-UP & COLOR
Animatic Studio

COMPOSITING
Guilherme Ferreirinha

ROOF STUDIO © 2020

ROOF STUDIO © 2020

ROOF STUDIO © 2020