JUNI LEARNING

JUNI LEARNING

JUNI LEARNING

01 — THE FILM

Juni Learning approached us directly to create their first ad spot. We were immediately drawn to the creative brief because it would allow us to play with character and type design, which is such a juicy combo to dive into. Juni is an online learning experience that prepares kids 7-18 for the real world by teaching them the skills needed to succeed in the industries and career paths of the future. We went all out and combined 3D animation, motion graphics, and live-action to help highlight Juni's award-winning platform.

We were so happy with the design of our enthusiastic, purple-haired kid...I mean he has no neck and it works! And then it's all about creating fun transitions from each 3D type environment to the next and getting our character to enjoy the journey along with us.

02 — THE STORY

"We wanted to use Bold typefaces that are easy to read. And each word's meaning would be amplified by the animation concept. In typical Roof form, the 3D has a lot of details that merits repeat viewing. Although I decided to use solid colors for an easy and fast read, the result can almost be perceived as a purely graphic execution but all the texture details and the light are balancing and enriching the scene."

"The camera was a fundamental player in connecting all the scenes. So even though there were a lot of fast scenes and animated elements everywhere, it feels cohesive with a nice pace. You get the feeling that one main camera is fluidly driving the film. We achieved a nice flow and it is nice and pleasurable to watch."

roofstudio_juni-learning_01
roofstudio_juni-learning_02
roofstudio_juni-learning_03
roofstudio_juni-learning_04
roofstudio_juni-learning_05
roofstudio_juni-learning_06
roofstudio_juni-learning_07
roofstudio_juni-learning_08
roofstudio_juni-learning_09
roofstudio_juni-learning_10
roofstudio_juni-learning_11
roofstudio_juni-learning_12
03 — BEHIND THE SCENES
05 — CREDITS

CLIENT
Juni

CREATIVE DIRECTOR
Rodrigo Burdman

ANIMATION COMPANY
ROOF Studio

DIRECTOR
Guto Terni

EXECUTIVE PRODUCER
Marcus Lansdell

HEAD OF PRODUCTION
Marcio Lovato

ANIMATIC 2D
Daniel Semanas

CONCEPT DESIGN
Julia Accorsi, Leo Natsume, Guto Terni, Estudio Pum, Feppa

LAYOUT AND SIMULATION
Heber Conde

PREVIZ AND ANIMATION
Lucas Ribeiro

CHARACTER 3D MODEL
Rafael Ghencev

2D ANIMATOR
Rodrigo Estravini

3D MODEL
Alexandre Taveira

LOOK DEVELOPMENT
Guto Terni

RENDER
Guto Terni, Cristiano Porfirio & Claudio Jr.

MOTION
Pedro de Britto & Beethowen Souza

TECHNICAL DIRECTOR CGI
Wallan Oliveira

COMPOSITION
Guto Terni, Paulo Valentin

ANIMATOR
Lucas Degani & Jonathan Edward

ASSISTANT EDITOR
Fabio Mota

PIPELINE TD
Gabriel Valderramos

MUSIC AND SOUND DESIGN
Combustion Studio

VOICEOVER
Jacqueline Harper

ROOF STUDIO © 2020

ROOF STUDIO © 2020

ROOF STUDIO © 2020

DESIGN BY FIRMORAMA

DESIGN BY FIRMORAMA

DESIGN BY FIRMORAMA