MTV MIAW 2023

01 — THE FILM

We were approached by MTV to craft a fresh visual identity for the most important event in Latin America, MTV MIAW 2023, where we commemorate the standout moments of pop culture encompassing music, entertainment, and the digital realm.

Our protagonist is a cat that makes appearances in various forms: from pop-ups and chat interactions to generating cat-themed content for award categories and bumpers. This feline companion adds a playful and entertaining dimension to the project, highlighting the seamless integration of AI and humans, ops... animals. It's important to have a user operating this futuristic AI system, and this cat embodies a surreal level of imagination that surprises everyone.

ARTIFICIAL INTELLIGENCE REEL

02 — THE STORY

“The art direction brings together the best of both worlds, drawing inspiration from vintage computer interfaces and iconography, pixel art, ASCIl, while embracing the limitless possibilities of Al technology. This dynamic interplay between the past and the future results in an engaging, immersive, and visually stunning presentation that captivates viewers from start to finish.”

“Al technology is relatively new, and as a result, it can be somewhat unstable. Like in the past, we have seen the beginning of many new techs and their errors, we've witnessed the emergence of Al and highlighted them, mainly because they are outstanding and it presents a wonderful opportunity for humor!”

03 — BEHIND THE SCENES

04 — CREDITS

CLIENT
MTV/Paramount

CREATIVE DIRECTORS
Vinicius Costa
Guto Terni

EXECUTIVE PRODUCER
Fernanda Curi

LINE PRODUCER
Patrizia Fanganiello

DIRECTOR
Guilherme Ferreirinha

AI LEAD
Guilherme Ferreirinha

AI PROMPTER
Guilherme Ferreirinha
Pedro Kobuti

DESIGN
Thiago Biazzoto Campos
Doizenni
Maria Fernanda Puppi

3D ARTIST
Pedro Kobuti

MOTION DESIGN
Sergio Filho
Larissa Garcia
Guilherme Ferreirinha
Pedro Kobuti

TOOLKIT
Jack Morgan Moser
Guilherme Ferreirinha

MTV MIAW 2024

01 — THE FILM

MTV Miaw 2024 is a visual and technological refresh of the 2023 project. While keeping the structure of the previous project, we’ve enhanced the graphics and visuals using AI, leveraging the latest resources such as Stable Diffusion with ComfyUI software, and introducing tools like LUMA and Magnific that weren’t available last year.