01 — THE FILM

This groundbreaking 2D film introduces Olipop soda, marking a shift in the beverage industry away from sugary, unhealthy sodas.

The film starts by highlighting the health risks of traditional sodas and then presents Olipop as an innovative alternative. Using vibrant visuals, it showcases Olipop’s unique qualities: a sparkling prebiotic tonic made with natural fruit juices, botanicals, and prebiotic fibers that support gut health.

Each sip of Olipop is both delightful and beneficial for your gut, promoting healthier drinking choices. This film is about more than enjoying a tasty beverage; it’s about embracing a healthier lifestyle with every sip.

02 — THE STORY

“This groundbreaking 2D film marks a new chapter in the beverage industry with the introduction of Olipop soda. More than just a commercial, it champions a significant shift away from traditional, unhealthy sodas laden with sugar.”

“The narrative begins by exploring the damaging health effects of conventional sodas, highlighting the detrimental impact of excessive sugar consumption.”

“The second part of the film introduces Olipop as an innovative solution. Through vibrant visual metaphors, the film showcases Olipop’s unique attributes: a delightful, sparkling prebiotic tonic crafted with natural fruit juices, botanicals, and prebiotic fibers that nourish the gut microbiome.”

“Embark on an extraordinary visual journey where each sip is not just pleasurable but also promotes gut health, making your entire being as joyous as your taste buds. This film is not merely about enjoying a great-tasting beverage; it’s about joining a movement for healthier drinking choices with every refreshing sip.”

03 — BEHIND THE SCENES

Creating the 2D animation film Olipop was an exhilarating challenge that required a perfect blend of dynamic storytelling and vibrant animation. Our narrative was vividly brought to life through scenes that depicted Olipop’s lively flavors and the fluid essence of the beverage. This was achieved with colorful visuals and smooth camera movements that captured the narrative’s pace.

In the first part of the film, we used darker tones to reflect the serious health concerns associated with traditional soft drinks, creating a stark visual contrast that emphasized the industry’s issues. The narrator guided the audience through these scenes using the see-say technique, reinforcing the critical message with a compelling voice-over.

As the story transitioned to the second part, the visuals shifted to brighter, more vibrant colors to symbolize Olipop as a healthful and flavorful solution. This visual transformation helped illustrate the positive change Olipop offers, enhancing the narrative with creative visual metaphors and smart transitions that showcased the beverage’s innovative aspects.

Attention to detail was crucial in crafting elements that not only enticed the palate but also promoted health benefits. Scenes were infused with “fizz moments” created by beautiful lettering that dissolved into bubbles, symbolizing the refreshing experience of the soda.

This behind-the-scenes look showcases our team’s commitment to creating a film that not only entertains but also educates on healthier beverage choices. Through engaging and informative content, guided by a clear and persuasive narrative voice, we hope to inspire a shift towards healthier drinking habits.

04 — CREDITS

DIRECTOR
Guto Terni

ART DIRECTION
Colletivo
João Lavieri

EXECUTIVE PRODUCER
Fernanda Curi

HEAD PRODUCER
Marcio Lovato

LINE PRODUCER
Patrizia Fanganiello

CGI TECH DIRECTOR
Heber Conde

PIPELINE TD
Carlos Hallan

STORYBOARD
Tony Neto
Vencys Lao

DESIGN AND ILLUSTRATION
COLLETIVO DESIGN
Vanessa Queiroz (New Business)
Eloisa Vieira (Account Lead)
Marcelo Roncatti (Creative Director)
David Bergamasco (Art Director)
Danilo Schunck (Type Design)

DESIGN AND ILLUSTRATION
Julia Acorsi
Cadu Blanco

ANIMATION DIRECTOR
Guilherme Ferreirinha

MOTION DESIGN
Adelir Boeira
Sergio Filho
Larissa Garcia
Estevão Puggina
Diego Loz
Llama Studio

COMPOSITING
Adelir Boeira
Guilherme Ferreirinha
Llama Studio

2D
Daniel Duche
Ismael Mon
Deco Daviola
Bruno Tedesco

3D
Pedro Kobuti
Heber Conde
Douglas Silva

MUSIC AND SOUND DESIGN
Combustion Studio