RECYCLED NESPRESSO

NESPRESSO

RECYCLED NESPRESSO

01 — THE FILM

This film has a juxtaposition of a more minimalistic appearance with a very complex transformation behind.

This Nespresso campaign is centered around a single action that required a very clear communication. The campaign consists of a series of videos and prints.

There were different ways to attack these capsule transformations. Our choice was not to trick people with fast transitions and jumpy frames but instead to pay attention to the flow and assume every fold and distortion, allowing it to unfold smoothly in front of your eyes. We rigged these objects to perform in very specific ways based on isolated sequences. These fantastical transitions required a lot of R&D and to us, the final result was definitely worth it.

02 — THE STORY

"We wanted these animations to be graceful, fluid, to have great timing and we didn't want fast motion blurs hiding the beauty of these shapes."

"This film may have a minimalistic quality to it, however executing the final result was far more complex than what it may seem."

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03 — BEHIND THE SCENES

ROOF STUDIO © 2020

ROOF STUDIO © 2020

ROOF STUDIO © 2020

DESIGN BY FIRMORAMA

DESIGN BY FIRMORAMA

DESIGN BY FIRMORAMA