This film has a juxtaposition of a more minimalistic appearance with a very complex transformation behind.
This Nespresso campaign is centered around a single action that required a very clear communication. The campaign consists of a series of videos and prints.
There were different ways to attack these capsule transformations. Our choice was not to trick people with fast transitions and jumpy frames but instead to pay attention to the flow and assume every fold and distortion, allowing it to unfold smoothly in front of your eyes. We rigged these objects to perform in very specific ways based on isolated sequences. These fantastical transitions required a lot of R&D and to us, the final result was definitely worth it.