RECYCLED NESPRESSO

NESPRESSO

RECYCLED NESPRESSO

01 — THE FILM

This film has a juxtaposition of a more minimalistic appearance with a very complex transformation behind.

This Nespresso campaign is centered around a single action that required a very clear communication. The campaign consists of a series of videos and prints.

There were different ways to attack these capsule transformations. Our choice was not to trick people with fast transitions and jumpy frames but instead to pay attention to the flow and assume every fold and distortion, allowing it to unfold smoothly in front of your eyes. We rigged these objects to perform in very specific ways based on isolated sequences. These fantastical transitions required a lot of R&D and to us, the final result was definitely worth it.

02 — THE STORY

"We wanted these animations to be graceful, fluid, to have great timing and we didn't want fast motion blurs hiding the beauty of these shapes."

"This film may have a minimalistic quality to it, however executing the final result was far more complex than what it may seem."

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03 — BEHIND THE SCENES
05 — CREDITS

AGENCY
RPA

CLIENT
Pediatric Brain Tumor Foundation (PBTF)

DIRECTOR
Guto Terni

EXECUTIVE PRODUCER
Crystal Campbell

PRODUCER
Emily Branham

ASSISTANT PRODUCER
Joana Santos

3D LEAD
Heber Conde, Shane O’Hara, Vivi Adade

ART DIRECTION
Guto Terni

CONCEPT ART
Pedro Minho,Victor El Guy, Lucas Camargo, Rafael Martin, Fabio Valle, Bruno Jacob, Basia Tran.

ADDITIONAL CONCEPT ART
Renan nuche, Fernando Peque, Estevao Chromiec

STORY BOARD
Ivan Freire

MODELING
Rayza Alvarez, Alex Liki, Jean Marcel, Danilo Gerrard, Lucas Camargo, Thiago Batista, Lucas Ribeiro.

RIGGING
Vivi Adade, Danilo Pinheiro

ANIMATION DIRECTOR
Derek Henriques, Guto Terni

LAYOUT
Alfredo Hisa, Heber Conde, Lucas Ribeiro

ANIMATION
Mallo Ryker, Alex Ferreira Simões, Diego de Paula, Nico Pateta, Marcelo Zanin, Michel Denis da Silva, Rafael Polanczyk, Renato dos Santos Sena, Heber Conde, Paul Wei, Marcio Nicolosi.

FUR
Josemar Queiroz, Shane O`Hara

3D LIGHTING / RENDERING
Joe Nguyen, Shane O`Hara, Vinicius Paciello, Guto Terni, Josemar Queiroz.

LOOKDEV
Shane O`hara, Guto Terni, Josemar Queiroz, Flavio Mac, Lucas Ribeiro

ADDITIONAL LOOKDEV
Gustavo Groppo, Guzz Soares

LEAD COMPOSITOR
Marcelo Bortolini

COMPOSITING
Marcelo Bortolini, John Harrison, Bruno Ferrari, Guto Terni, Shane O`hara

SIMULATION
Heber Conde, Flavio Mac

PIPELINE
Marcelo Bortolini

ROOF STUDIO © 2020

ROOF STUDIO © 2020

ROOF STUDIO © 2020