This project tells the stories of three individuals living with ulcerative colitis (UC), each portrayed through a distinct visual style that reflects their unique personalities and journeys. The challenge was to balance authenticity with an uplifting tone, making the topic accessible and encouraging open conversations. With tight deadlines and multiple artistic directions, the Roof team pushed creative and technical boundaries to deliver a compelling piece that fosters awareness and dialogue.
CREATIVE DIRECTOR
Guto Terni
Vinicius Costa
Lucas Camargo
DIRECTOR

Bruna Imai
EXECUTIVE PRODUCER
Fernanda Curi
LINE PRODUCER
Patrizia Fanganiello
HEAD PRODUCER
Marcio Lovato
PRODUCER
Vivi Torre
PRODUCER ASSISTANT
Gabi Viseu
Bruno Lovato
ART DIRECTION
Buna Imai
MUSIC
Combustion Studio
SOUND DESIGN & MIXER
Mandril
EDITOR
Julio Deckes
EDITOR ASSISTANT
Lucas Garcia


STORYBOARD
Bruna Imai
Vencys Lao

Che Marchetti
DESIGN
Janice Chang
João Lavieri
Clémence Thune
Vencys Lao
Thiago Biazzoto
Paula Cruz
Pedro Jones

Lucas Sales
Kevin Kim
Fernando Molina
Guilherme Lascasas
Lufe Santos
Thais Emily
Julia Accorsi
Natalia Veras
ANIMATION DIRECTOR
Bruno Ferrari
ANIMATION

Adelir Boeira
Amanda Belo
Andrei Mallman
Bárbara Nozari
Bruno Tedesco
Bruno Curcino
Caique Moretto
Fernando Rangel
Guma Nutinski
Juliana Gouvêa
Louise Bonne
Sergio Filho


CGI COMPOSITING
Mindblown Lab