THE NEW YORKER 100

01 — THE FILM

The New Yorker marked its centenary with a first-ever video campaign, a stunning visual journey through 100 years of iconic covers.

A captivating animated film celebrates the 100th anniversary of The New Yorker, encapsulating the magazine’s enduring insights into literature, art, culture, and current events. Turning the pages of history one iconic cover at a time, the film paints a sweeping portrait of The New Yorker’s unmistakable imprint on the world.

Each cover is a time capsule. Watching them in sequence is like watching history unfold — with art as the lens. An experimental, meticulous, and creatively unforgettable tribute to storytelling and illustration, honoring the artists, editors, and visionaries who’ve shaped not just The New Yorker, but our cultural memory itself.

The team approached the film with more than 5,000 New Yorker covers to work with. Rather than relying on traditional storyboarding, they embraced a more experimental approach to narrative flow, exploring the thematic and tonal links between each cover.

Through continuous testing, we played with composition, positioning, scale, and transitions to bring the right level of dynamism to the script-driven piece.

We had a blast exploring unique ways of pairing the anchor covers with the various beats and themes expressed in the script. With each visual we chose, the emotional match had to be there, and connect to the core of what The New Yorker is.