BRING LIFE FORWARD

TOSHIBA

BRING LIFE FORWARD

01 — THE FILM

“In this film we had tested and stretched our skills to make a single live action take fuse seamlessly with rich VFX and stock footage matte paintings. The initial concept came from a print campaign that was transformed into a video.”

This films is about toshiba smart community. We were initially approached to do a series of print ads when the idea to make a film popped up. We worked on a solution that had to fit within a tight budget while also looking expensive with premium VFX. We decided to shoot only the woman touching a dark glass in a small green screen setup and everything else was stock footage altered with matte paintings and CG. We did a great deal of research to find footage that would work in an edit sequence and would tell the story without seeming like it was cobbled together. We think we pulled it off nicely.

02 — THE STORY
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03 — BEHIND THE SCENES
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04 — CREDITS

CLIENT
Toshiba

DIRECTOR
ROOF Studio

EXECUTIVE PRODUCER
JaM Japan and Crystal Campbell

CREATIVE DIRECTOR
Guto Terni and Vinicius Costa

LINE PRODUCER
Stephanie Haberman

DIRECTOR OF PHOTOGRAPHY
Christopher Webb

VFX SUPERVISOR
Fred Palacio, Shane O`Hara and Mike Merron

STORYBOARD ARTIST
Carlos Ancalmo

MODELING
Alex Liki, Danilo Athayde, Todd Daniele and Wes Roblett

RIGGING
Wesley Schneider

ANIMATION
Lucas Ribeiro Fernandes and Shane O`Hara

TRACKING
Martin Gunnarsson

UI INTERFACE DESIGN
Piano Fuzz and Arvid Niklasson

MATTE PAINTING
Fred Palacio and Guto Rerni

RENDER AND TEXTURE
Pedro Kobuti, Shane O’Hara, Guto Terni, Vinicius Valente

EFFECTS
Pedro Kobuti

COMPOSITING
Jason Conradt, Shane O’Hara, Guto Terni, Vinicius Costa, Pedro Kobuti, Fabio Zeveti and Oscar Tornincasa

EDIT
Guto Terni

ADDITIONAL FOOTAGE
Getty Images and Shutterstock

ORIGINAL MUSIC
Huma-Huma

EXECUTIVE CREATIVE DIRECTOR
Steffan Postaer

CREATIVE DIRECTOR
Steve Mawhinney

MANAGEMENT SUPERVISOR
Blythe Graham-Jones

ACCOUNT DIRECTOR
Maye Chua

PRODUCER
Kathryn Redekop

ART DIRECTOR
Toby Petersen

SENIOR ART DIRECTOR
Rei Young

SENIOR COPYWRITER
Eric Flynn

ROOF STUDIO © 2020

ROOF STUDIO © 2020

ROOF STUDIO © 2020

DESIGN BY FIRMORAMA

DESIGN BY FIRMORAMA

DESIGN BY FIRMORAMA