UNBREAKABLE_ROOF_AWARDS_small

UNBREAKABLE

INSMED

UNBREAKABLE

01 — THE FILM

“Unbreakable” is the story of Barbara the Bunny. When she begins to persistently cough, “Quality Control” at the toy factory labels her “defective,” and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner.

02 — THE STORY

“Creating the magical toy factory was a massive undertaking. We wanted it to look worn and weathered, but also pleasant and fun. The scene took a huge chunk of our lives! But the result is a richly detailed world of its own.”

“We designed a city filled with charming small-town storefronts, illustrating each with its own character and purpose to communicate Barbara’s journey. This shot establishes the world we’re in and it’s very dear to us.”

“We imagined Barbara the Bunny’s world to be this magical place you could only wish to be immersed in. Each frame was crafted with a level of artistry and detail that can be appreciated as a standalone piece of art. This lent well to our plan to extend Barbara’s story on social media in visually impactful ways.”

“This is a very emotional shot. We are tight on the character as she lights up at the possibility of a solution. As the camera zooms in on the moment, Barbara’s fur needed to be immaculately life-like yet stylized.”

“We wanted to conclude the film with a positive vibe. The closing shot embraces the loving architecture of the village and ties the whole story together, as we see our little pigeon that bore witness to Barbara’s struggle at the beginning of the story is perched atop the roof of the toy repair shop.”

03 — BEHIND THE SCENES

Our goal was to create buildings, characters, colors, and textures that are in perfect harmony to form something truly memorable! Given the detail and complexity that went into this, we knew this project could be bigger than just the final film. Now, on social media, we can show all of the love we have for what we do – and all of those perfect little moments you might miss in a moving frame.

COMPOSITION PROCESS
ANIMATION PROCESS
05 — CREDITS

AGENCY
AREA 23

CLIENT
INSMED

DIRECTOR
ROOF STUDIO

CREATIVE DIRECTORS
Guto Terni, Vinicius Costa, Lucas Camargo

EXECUTIVE PRODUCER
Marcus Lansdell

HEAD OF PRODUCTION
Vanderlei Santana

3D LEAD
Heber Conde

PROP DESIGN
Vinicius Costa

ENVIRONMENT DESIGN
Vinicius Costa, Guto terni

CHARACTER DESIGN
Lucas Camargo

CHARATER EXPLORATIONS
Lucas Camargo, Victor El Guy

CAMERA LAYOUT
 Heber Conde, Guto Terni

ANIMATION LEAD
Bruno Celegao Monteiro

ANIMATION
Alex Ferreira, Andrea Delfino, Bruna Berford, Bruno Santos, Christian Weckl, Daniel Oliveira, Emerson Manfrin, Francisco Catão, Hannry Pschera, Jesiel Almeida, Jonathan Edward, Jorge Zagatto, Leonardo Felix, Leonidas Maciel, Marcio Nicolosi, Matheus Caetano, Rodrigo Dutra

 STORY BOARD
Estevao Chromiec

STORY LEAD
Guto Terni

MODELING
Steferson Rocha, Carolina Avelino, Lincoln Horita, Gean Carlos, Geison Araujo, Roberto Fernandes

RIGGING
Danilo Pinheiro

LOOK DEV LEAD
Gustavo Rangel

LOOK DEV
Mateus Kurzhals, Josemar Queiroz, Rafael Chies, Camilo Franco, Lucas Camargo, Guto Terni, Vinicius Costa, Renato Braz

FUR
Lucas Camargo, Hasan Tawfiq, Rouhollah Toghyani.

3D LIGHTING / RENDERING
Guto Terni, Gustavo Rangel, Rafael Chies, Lucas Camargo

 SIMULATION
Heber Conde, Lucas Camargo, Alejandro Echeverry

COMPOSITING
Guto Terni

PIPELINE
Rosenio Pinto

ROOF STUDIO © 2020

ROOF STUDIO © 2020

ROOF STUDIO © 2020

DESIGN BY FIRMORAMA

DESIGN BY FIRMORAMA

DESIGN BY FIRMORAMA